Introduction
I'm a writer at heart and marketer by profession. I'm a business graduate with demonstrated experience in strategy, marketing management & communications.
I have served stakeholders of Pakistan's digital health ecosystem like Tech4Life Enterprises, doctHers & SehatKahani, Marham.pk in bringing Telemedicine to remote locations. Registered 'eSteth', a Digital Stethoscope with Drugs Regulatory Authority of Pakistan & managed it's distribution across Eurasia & Africa.
I'm skilled in Copywriting, Market Research, Marketing Strategy, Digital Marketing, Business Development, Brand Management & Customer Relations.
I'm a creative individual & eager student of Social Sciences with Master's degree in Economics from University of Karachi, MBA with research study in Islamic Marketing & a special course on Business, Brand & Behaviour from University of London.
I am interested in Data Privacy, Consumer Rights & Ethical Marketing.
| Core Competencies | Soft Skills |
| Copywriting | Adaptability |
| Brand Management | Positive Attitude |
| Marketing Strategy | Communication |
| Digital Marketing | Leadership |
| Customer Experience | Teamwork |
EXPERIENCE
LANGUAGE INSTRUCTOR
Pakistan American Cultural Center | Dec 2022 - Present
Currently serving as a language instructor in the English Language Program
Conducting PACC's Conversation Club from 6-7pm every evening
Conducted workshops on "Presentation Skills" & "CV Writing" at PACC's 2nd Learning Festival 2024.
Freelance Copywriter & Marketing Strategist
January 2019 - present
MARKETING CONSULTANT
WashnClean.pk | Jan 2018 - June 2018
- Established Brand Guidelines
- Conducted Rebranding
- Logo redesign (Credit: Fahad Hayat)
- Developed brand assets & company profile
- Executed Digital Marketing
- Established & Managed Social Media channels
- Verified Digital Business Listing (GoogleMyBusiness)
- Website Copy, Sales Emails Funnel & Content Writing
ASSISTANT MARKETING MANAGER
Tech4Life Enterprises | 2016 - 2017
Digital Health & Tele-medicine Firm
- Developed Marketing collateral & campaigns in coordination with Advertising agencies as per brand guidelines
- Digital Marketing (Social Media Marketing, Search Engine Optimization & SE Marketing)
- Prepared Value Creation plan for Product Management
- Managed Cross-functional teams to ensure successful implementation of strategic plans
- Established & managed a global distribution network & enabled large-scale local implementation (South Asia, MENA & Europe)
- Successfully registered product with regulatory bodies: CE Certification, Pakistan Chemists & Druggists Association & Drug Regulatory Authority of Pakistan
- Successfully conducted Customs clearance of product (eSteth - Digital Stethoscope) import worth Rs.5 Million.
- Tender filing & succeeding in bid (Govt. of Khyber Pakhtunkhwa - Health Department)
- Trained team on WEBOC & Custom Clearance issues for smooth Supply Chain operations.
- Spoke at a panel discussion conducted by doctHERs on Women Empowerment & use of Technology in Healthcare
BUSINESS DEVELOPMENT OFFICER
Tech4Life Enterprises | 2015 - 2016
Digital Health & Tele-medicine Firm
- Development & expansion of the distribution network (South Asia & Africa)
- Onboarding & Training of new distributors
- Customer Relationship Management
- Established working relationships with local startups in Healthcare & Technology: doctHErs.pk / Sehatkahani.pk / Marham.pk
- Lead Sales Team
- Copywriting & copyediting for Marketing Communication across all channels
- Completed Training for HIPAA Certification
CO-FOUNDER
JetpackGo.com.pk | Jan 2015 - Dec 2015
JetpackGo was a Digital Marketing & Growth-hacking agency incubated at IBA Aman Center for Entrepreneurship Development
Growth Hacking, Digital Marketing & Web Development Services.
- Telenor Myanmar (Business Strategy)
- Raymond Apparel (Social Media Marketing)
ASSISTANT STRATEGIC PLANNER
Helios Pakistan | Oct 2013 - Dec 2014
Branding, Event Management
Strategic planning & Marketing management of client projects
- Shing Point (Launch of Shing Tech's retail outlets)
- WWF Nature Carnival 2014 (50,000+ footfall) Branding, Event Management
MARKETING INTERN
Sindbad Wonderland | June 2012 - Jul 2012
- Executed summer BTL campaign
- Conducted Data analysis on customer data & produced actionable insights on the basis of demographics, shopping habits & peak factors
- Cartoon Network collaboration for Birthday bash campaign
Publications:
English
Kifi Bookmarking Tool | WizMojo
aur TV: Kyun Aur Kesay Science show
Urdu
aur TV: Loh e Dil Program & Host Interview in Urdu
aur TV: Aik aur Subh Program & Host Interview in Urdu
Socials
Education
MA (ECONOMICS) 2nd Division
University of Karachi (2017)
- Micro & Macro Economics
- Public Finance & Monetary Economics
- Islamic Economics
MBA (MARKETING) 3.3 CGPA
Iqra University (2015)
- Research study (Attributes of Islamic Apparel brand)
- Tapal TVC & Radio advertisement
- Meal on Wheels - Marketing Plan
- Cafedemia - Brand Development
- Video: 7 Habits of Highly Effective People
BACHELOR OF COMMERCE 2nd Division
Govt. College of Commerce & Economics (2008)
INTERMEDIATE B Grade
DA Degree College for Men (2006)
- Table Tennis Competition
MATRICULATION A+ Grade
DA Shiekh Khalifa Bin Zayed High School (2004)
- Highschool Qirat group
- Inter-school Debate Competition
Courses & Certificates
Portfolio > Courses Certifications
- Business, Brand and Behaviour (London Business School) - 2020
- Google Fundamentals of Digital Marketing
- Google Analytics Essential Training
- Google Analytics Individual Qualification
- LinkedIn Online Marketing Foundations
- Hubspot Social Media Certified
- Presentation Skills Course (2010) - Tabani's School of Accountancy
- Intensive Conversation Course (2005) - Pakistan American Cultural Centre
Conferences & Awards
- Secretary General - Iqra University Model UN Society - IUMUN (2014)
- Secretary General - Guards Public College Model UN Society (2015)
- Committee Chairperson - Bahria University Model UN Conferences 2012-2014
- Attended Model UN Conferences as a Delegate
- MUNIK '12 - IBA Karachi
- IUMUN '12 - Iqra University - Best Delegate & Outstanding Diplomacy Award
- PAFMUN '12 - City School (PAF Chapter) - Outstanding Diplomacy Award
Teaching
- Business Communication
- Business Law
- Economics
- Business English
Volunteer Work
- Member Editorial Board - PKKH.tv (2007-2010)
- Disaster Relief Camp - Pakistan Army (2005)
Contact
Email: [email protected]
Location: Karachi, Pakistan